The Green Process
What is the Green Process?
The green process addresses every phase of your sales, marketing and distribution campaign from literature and samples production, to selling, marketing, shipping, selections, etc. The Process means using technology and the Internet to change buying, shopping, distribution and sales patterns and processes for your customers, dealers, designers, specifiers, installers, etc.
The Process includes:
How do You go Green Process? It starts with a mindset…we need to train our customers to use more environmentally friendly processes in their daily habits, embrace the tools that are already available, stop jumping in the car when everything they need is at their fingertips. The Internet is forcing efficiencies on every business and industry, let's continue to apply this model to our own habits.
Go GREEN PROCESS and hit Big Oil where it hurts…the wallet!
The green process addresses every phase of your sales, marketing and distribution campaign from literature and samples production, to selling, marketing, shipping, selections, etc. The Process means using technology and the Internet to change buying, shopping, distribution and sales patterns and processes for your customers, dealers, designers, specifiers, installers, etc.
The Process includes:
Take it easy on the landfills!
Eliminate or reduce production of sample boards and swatches
Eliminate or reduce production of literature, CDs, collateral materials, etc. - hi-tech is the only industry making an impact here
Reduce production of home plans, photos, other sales materials
Reduce automobile pollution AND dependency on foreign oil:
Reduce trips to design/selection centers
Reduce neighborhood drive throughs to see brick, siding, roofing colors
Reduce shipment of samples, literature, other materials - cut back on your UPS and FEDEX deliveries
Reduce automobile pollution AND dependency on foreign oil:
How do You go Green Process? It starts with a mindset…we need to train our customers to use more environmentally friendly processes in their daily habits, embrace the tools that are already available, stop jumping in the car when everything they need is at their fingertips. The Internet is forcing efficiencies on every business and industry, let's continue to apply this model to our own habits.
Go GREEN PROCESS and hit Big Oil where it hurts…the wallet!
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© 2008 Green Building Consortium