The Green Process
The green process addresses every phase of your sales, marketing and distribution campaign from literature and samples production to selling, marketing, shipping, selections, etc. The "process" means using technology and the Internet to change buying, shopping, distribution and sales patterns and processes for your customers, dealers, designers, specifiers, installers, etc.
The process includes:
Taking it easy on the landfills
- Eliminate or reduce production of sample boards and swatches
- Eliminate or reduce production of literature, CDs, collateral materials, etc. — High-tech is the only industry making an impact here
- Reduce production of home plans, photos and other sales materials
Reduce automobile pollution and dependency on foreign oil
- Reduce trips to design/selection centers
- Reduce local visits to see brick, siding, and roofing colors — Save homeowners up to $330 million per year combined in fuel costs by cutting visits and fuel use in half
- Reduce shipment of samples, literature and other materials — Cut back on your UPS and FedEx deliveries
Someone building a new home can make as many as 50 trips per project, exhausting an average of 12 miles of fuel per trip. At the rate of 15 miles per gallon, the 1.5 million homebuilders each year exhaust 60 million gallons of gasoline! Reducing that by 20 percent would save them $36 million per year combined, or $90 percent per year combined after a 50 percent reduction.
Similarly, the 20 million homeowners remodeling their homes make an average of 10 trips per project. At 12 miles per trip and 15 miles per gallon, those 20 million exhaust 60 million gallons of gas and spend a total of $480 million each year doing so. A 20 percent reduction would save homeowners a combined $96 million per year, or $240 million per year at 50 percent reduction.
If the total 21.5 million homebuilders and homeowners reduced their trips by 50 percent, the 220 gallons of exhausted gasoline and $660 million would be drastically sliced in half and result in $330 million per year in savings that would otherwise go toward oil companies and eroding the atmosphere.
How can you embrace "The Green Process" today? It starts with a mindset. We need to train our customers to use more environmentally friendly processes in their daily habits, embrace the tools that are already available and stop jumping in the car when everything they need can be at their fingertips. The Internet is forcing efficiencies on every business and industry. Let's continue to apply this model to our own habits.
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